Marketing

Type

Book

Authors

Eric Berkowitz

ISBN 10

0073656453

ISBN 13

9780072434033

Tags

Global, Marketing

Description

The fifth edition of Marketing is the result of a detailed and rigorous developmental process designed to provide customer value in several ways. first, we continue to use the active-learning approach that has been the foundation of our previous editions. Second, we have incorporated many new examples, tools and design elements that are consistent with the learning styles for today's students. Third, we have added, deleted and modified topics and content based on our own expertise and the advice of may knowledgeable reviewers. Overall, the fifth edition of Marketing represents our efforts to guarantee the high quality of previous editions and to continue our tradition of growth and improvement. - from Amzon

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