Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)
Type
Book
Authors
ISBN 10
0072935898
ISBN 13
9780072935899
Category
OPEN SHELF
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Publication Year
2005
Publisher
Pages
638
Description
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down. - from Amzon
Number of Copies
1
