Principles of Marketing: A Global Perspective
Type
Book
Authors
ISBN 10
0538839139
ISBN 13
9780538839136
Category
OPEN SHELF
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Publication Year
1995
Publisher
Pages
640
Description
Presents principles of marketing in a global environment. This text is primarily targeted at the four-year undergraduate market and also as an introductory course at MBA level. - from Amzon
Number of Copies
1