Pride-Ferrell Marketing: Test Bank

Type
Book
Authors
ISBN 10
0618474498 
ISBN 13
9780618474493 
Category
OPEN SHELF  [ Browse Items ]
Publication Year
2006 
Description
From To the Instructor - For each chapter included are essay questions, multiple-choice questions and true-false questions. Also there are one or two marketing situations with several accompanying multiple-choice questions. In addition in the Appendix there are supplied a set of author-selected test questions for each chapter. (Description by http-mart) - from Amzon 
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