Strategic Management: Creating Competitive Advantages
Type
Book
Authors
ISBN 10
0072952423
ISBN 13
9780072952421
Category
OPEN SHELF
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Publication Year
2004
Publisher
Description
A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong. - from Amzon
Number of Copies
1
