Understanding Business
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Type
Book
Authors
ISBN 10
0256140545
ISBN 13
9780256140545
Category
OPEN SHELF
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Publication Year
1997
Publisher
Pages
694
Tags
Description
Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 904 |
HD31.N4897 1996 |
1 | Yes |