Strategic Management: Cases, Ninth Edition
Type
Book
Authors
ISBN 10
0130497959
ISBN 13
9780130497956
Category
OPEN SHELF
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Publication Year
2002
Publisher
Pages
496
Description
For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one cases are included. Coverage includes corporate and organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive integration of global issues and concerns and how global issues and idiosyncrasies relate to specific concepts. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy. - from Amzon
Number of Copies
1
