Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)

Type

Book

Authors

George E. Belch

Michael A. Belch

ISBN 10

0256136963

ISBN 13

9780256136968

Tags

Advertising, Accounting, Software, Reference

Description

This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns. - from Amzon

Number of Copies