Marketing - The Retro Revolution

Type

Book

Authors

Stephen Brown

ISBN 10

0761968512

ISBN 13

9780761968511

Tags

Advertising, Marketing, Accounting

Description

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing ― The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise. - from Amzon

Number of Copies