Marketing Hospitality (Wiley Service Management Series)

Type

Book

Authors

Tom Powers

ISBN 10

0471638463

ISBN 13

9780471638469

Tags

Hospitality, Travel & Tourism, Marketing, Food, Lodging & Transportation, Communication Policy

Description

An introduction to the theory and practice of marketing in the hospitality industry. Provides in-depth, real-world examples taken from the hospitality industry that describe operating-unit level concerns. Offers a standard marketing text approach and addresses the marketing mix early on, providing students with an action-based marketing plan. - from Amzon

Number of Copies