Essentials of Marketing, Second Edition
Type
Book
Authors
ISBN 10
1592602711
ISBN 13
9781592602711
Category
OPEN SHELF
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Publication Year
2006
Publisher
Pages
640
Description
Formerly Marketing Frontiers: An Introduction to Marketing, this new edition introduces the challenges of marketing and an in-depth examination of those marketing management skills essential for handling the problems of a company in a complex economic, political, technological, and socio-cultural environment. Students -- adopting the stance of marketing consultants -- will solve a broad range of marketing problems, including consumer and industrial marketing problems, social marketing problems, as well as specific and general local and global marketing problems. - from Amzon
Number of Copies
1
