The Market Research Toolbox: A Concise Guide for Beginners Second Edition

Type

Book

Authors

Edward F. (Francis) McQuarrie

ISBN 10

1412913195

ISBN 13

9781412913195

Tags

Management, Direct, Research, Public Relations, Marketing

Description

If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs. - from Amzon

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