Strategic Communication in Business and the Professions

Type

Book

Authors

Dan O' Hair

Gustav Friedrich

Lynda Dee Dixon

ISBN 10

0618432493

ISBN 13

9780618432493

Tags

Leadership, Communications, Communication, Communication & Media Studies, Business Communication

Description

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce. - from Amzon

Number of Copies