Trade Show & Event Marketing: Plan, Promote & Profit

Type

Book

Authors

Ruth Stevens

ISBN 10

0324206240

ISBN 13

9780324206241

Tags

Advertising, Marketing, Accounting, Processes & Infrastructure, Instruction Methods

Description

Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms. - from Amzon

Number of Copies