Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Type

Book

Authors

Leonard H. Hoyle

ISBN 10

047140179X

ISBN 13

9780471401797

Tags

Hospitality, Travel & Tourism, Advertising, Marketing, Public Relations, Accounting, General, Business & Finance

Description

Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more. - from Amzon

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