Effective public relations
Type
Book
Authors
ISBN 10
0132450356
ISBN 13
9780132450355
Category
OPEN SHELF
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Publication Year
1978
Publisher
Pages
612
Description
Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations. - from Amzon
Number of Copies
1
