The Customer-Driven Company: Moving from Talk to Action

Type

Book

Authors

Richard C. Whiteley

ISBN 10

0201570904

ISBN 13

9780201570908

Tags

Management & Leadership, Customer Relations

Description

Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating, promoting, measuring, and rewarding the product and service excellence that leads to true customer loyalty. With both leadership techniques and problem-solving tools, this is the most practical book ever written on giving the customer what the customer wants. - from Amzon

Number of Copies