Marketing Essentials: Mastering Concepts and Practices
Type
Book
Authors
ISBN 10
0205143237
ISBN 13
9780205143238
Category
OPEN SHELF
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Publication Year
1993
Publisher
Pages
608
Description
A principles of marketing text for students needing to focus on the basic marketing concepts. Special emphasis is placed on learning objectives featuring progress checks, and end-of-chapter self tests. Key terms are defined in the margin where the term is introduced for the first time. - from Amzon
Number of Copies
1
