Marketing: Contemporary Concepts and Practices
Type
Book
Authors
ISBN 10
0205156029
ISBN 13
9780205156023
Category
OPEN SHELF
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Publication Year
1995
Publisher
Pages
762
Description
The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts. - from Amzon
Number of Copies
1
