Contemporary Marketing Research

Type

Book

Authors

Carl, Jr. McDaniel

Roger Gates

ISBN 10

0314061223

ISBN 13

9780314061225

Tags

Management & Leadership, Research, Marketing

Description

This comprehensive text takes a strong managerial approach to teaching marketing research skills and concepts while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and design to maintain and enhance its traditionally high quality and enjoyable style. Contemporary Marketing Research contains strong technology and Internet coverage, both within the text and at a dedicated instructor/student web site (mcdaniel.swcollege.com) which provides dynamic teaching and learning resources with a strong technology dimension. With this text, students learn now only how to conduct marketing research, but also how to use and interpret resulting information within any marketing job. - from Amzon

Number of Copies