Contemporary Marketing 1999: 1999 (The Dryden Press Series in Marketing)
Type
Book
Authors
ISBN 10
003022313X
ISBN 13
9780030223136
Category
OPEN SHELF
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Publication Year
1998
Publisher
Pages
864
Description
Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is completely current, including all new opening vignettes, new boxes, and new examples. - from Amzon
Number of Copies
1
