Using Market Knowledge (1-Off Series)

Type

Book

Authors

Rohit Deshpande

ISBN 10

0761921982

ISBN 13

9780761921981

Tags

Advertising, Research, Accounting, Marketing

Description

Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton. - from Amzon

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