Essentials of Services Marketing (The Dryden Press series in marketing.)
Type
Book
Authors
ISBN 10
0030152178
ISBN 13
9780030152177
Category
OPEN SHELF
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Publication Year
1997
Publisher
Pages
576
Description
Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues. It introduces the reader to the field of service marketing, as well as acquainting them with specific customer service issues. - from Amzon
Number of Copies
1
