Marketing Management (Dryden Press Series in Marketing)

Type

Book

Authors

Peter R. Dickson

ISBN 10

0030177421

ISBN 13

9780030177422

Tags

Economic Conditions, Finance, Management, Marketing

Description

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills. - from Amzon

Number of Copies