Cases in Hospitality Marketing and Management
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Type
Book
Authors
ISBN 10
0471508985
ISBN 13
9780471508984
Category
OPEN SHELF
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Publication Year
1989
Publisher
Pages
360
Description
This case-study text/reference in hospitality marketing and management includes: six mini-cases, which may be read quickly; 15 medium-length cases of moderate complexity; and one comprehensive case that demonstrates how the many of elements of management interrelate with marketing. Cases are divided equally between hotel and restaurant situations and include aspects of costs, human resources, organizations, financial statements, ownership relations, and franchise agreements. - from Amzon
Number of Copies
2
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 194 |
TX911.3.M27 1989 |
1 | Yes | ||
Main | 199 |
TX911.3.M27 1989 |
2 | Yes |