Marketing Leadership in Hospitality: Foundations and Practices
Type
Book
Authors
ISBN 10
0471332704
ISBN 13
9780471332701
Category
OPEN SHELF
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Publication Year
2000
Publisher
Pages
960
Description
Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing. - from Amzon
Number of Copies
3
