Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood

Type

Book

Authors

Tom Feltenstein

ISBN 10

0471575534

ISBN 13

9780471575535

Tags

Hospitality, Travel & Tourism, Food, Lodging & Transportation, Business & Finance

Description

Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test which gives readers a clear idea of where their business stands in relation to its true potential. Features tips on dealing with advertising and media. Contains strategies and specific tactics geared to winning big in hospitality and foodservice. Includes a wealth of case studies, authoritative articles, a comprehensive glossary of marketing terms plus a complete set of forms to duplicate and use in your business. - from Amzon

Number of Copies