Kleppner's Advertising Procedure (Prentice Hall Series in Marketing)
Type
Book
Authors
ISBN 10
0135175666
ISBN 13
9780135175668
Category
OPEN SHELF
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Publication Year
1993
Publisher
Pages
768
Description
Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail. - from Amzon
Number of Copies
7
