The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Type

Book

Authors

Frederick F. Reichheld

Thomas Teal

ISBN 10

0875844480

ISBN 13

9780875844480

Tags

Management, Marketing, Customer Relations

Description

U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners. - from Amzon

Number of Copies