Tourism: The Business of Travel (4th Edition)
Type
Book
Authors
ISBN 10
0137147295
ISBN 13
9780137147298
Category
OPEN SHELF
[ Browse Items ]
Publication Year
2009
Publisher
Pages
432
Description
Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself. - from Amzon
Number of Copies
1
