Cruising: A Guide to the Cruise Line Industry
Type
Book
Authors
ISBN 10
140184006X
ISBN 13
9781401840068
Category
OPEN SHELF
[ Browse Items ]
Publication Year
2003
Publisher
Pages
224
Description
Learning about cruising has never been this fun and informative! Cruising gives students a true insider's look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to help students comprehend, retain, and apply what they read. This includes highlighted areas, bullet points, graphs, tables, photos, questions for discussion, and application activities, all of which clarify, magnify, and reinforce the material. There's no doubt that this is the authoritative text on cruising as dozens of leading industry professionals, including several cruise lines' presidents, have reviewed the content to ensure it reflects real-world insights into the business. - from Amzon
Number of Copies
1
