Catering Management, 2nd Edition

Type

Book

Authors

Nancy Loman Scanlon

ISBN 10

0471333271

ISBN 13

9780471333272

Tags

Economics, Hospitality, Travel & Tourism, Service, Management, Home Repair, Engineering, Food Science

Description

Catering is the business of providing food (and at times, service) for events, and is currently an area of growth worldwide; driven by an increase in the number of higher-income households and the aging population. In addition, the expansion of the catering market into grocery and convenience stores has dramatically changed the availability of prepared foods for social and business functions. This expanded market of caterers needs updated information on menu design and pricing, new business development, and market analysis. Included in this new edition is information about menu design using computer software programs, the latest trends in cuisine and meal concepts, marketing techniques to assist the caterer with home replacement food business, and new service concepts for special events. - from Amzon

Number of Copies