The Customer Connection

Type
Book
Authors
ISBN 10
1890805238 
ISBN 13
9781890805234 
Category
OPEN SHELF  [ Browse Items ]
Publication Year
2002 
Pages
182 
Description
The "business novel" has become an accepted genre that transfers hypothesis into practical illustrations with real life characters entangled in everyday business challenges. How to increase market share? That’s the problem for the main character to solve. Marketing is a term widely used, but little understood. When he’s told that the purpose of a business is to make money his feelings of "what’s it all about" emerge. He finds it hard to accept that money is the only reason to be in business and that there must be more to it. Through his own personal-growth passage he discovers an answer for himself, and one that helps his co-workers make their own jobs more fulfilling and rewarding. In the end the company reaches its goals. You’ll want to share this novel with everyone at your company so they can gain the perspective of having a purpose and understand why they come to work each day. It’s not just for money; there is so much more to being in business. - from Amzon 
Number of Copies

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